Snøhetta
Togedder wit' Snøhetta Design, we built th' new global websites fer Snøhetta in winter 2023.
Wif Snøhetta's focus on sustainability an' accessibility, it were natural fer Snøhetta Design to prioritize this when creatin' th' new website. It be easy to forget that what happens digitally an' in th' "cloud" actually leaves a footprint. Th' server on which th' website be hosted, th' routers it passes through on its journey through th' internet, an' th' device that be used to display it - all consume energy. Although it be difficult to measure exactly how many resources a website uses, there be a couple o' things we know be factors:
- How much data needs to be transferred to display th' website
- How much resources th' user's device needs to display th' website
So we jumped into th' project wit' death-defying enthusiasm, aimin' to create an interestin' an' functional website that also attempted to address these two points. How did it go? Keep readin'.
Tech
- Craft CMS
- Azure Active Directory SSO
- OpenAsset
![](https://vrsgdweb.imgix.net/images/projects/project-test-03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=600&s=5e4cb882fd340c82f6e6810a00c6b641 600w, https://vrsgdweb.imgix.net/images/projects/project-test-03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=800&s=9fb4c093f08d8bd2ba0cbb6cb439e532 800w, https://vrsgdweb.imgix.net/images/projects/project-test-03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1000&s=d5d036632b7129970f1dd1ad8a21f771 1000w, https://vrsgdweb.imgix.net/images/projects/project-test-03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1200&s=413395a631a9224d5ed354e133857465 1200w, https://vrsgdweb.imgix.net/images/projects/project-test-03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1400&s=3785717e9bc4e4010067f8606e7ba268 1400w, https://vrsgdweb.imgix.net/images/projects/project-test-03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1600&s=1413163d4d9c0607f24278e4f4c54cec 1600w, https://vrsgdweb.imgix.net/images/projects/project-test-03.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1800&s=a44b84f0b1dbc7b35aed38361c04148d 1800w)
![](https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=600&s=2973347775469f533dbf0d29588d5a4d 600w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=800&s=b16b734f3ad4aace6fb2aa7a0551976b 800w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1000&s=c019c1f315e8fd9afda18c574af4322a 1000w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1200&s=c76a15e81263cf5500d0eea7d88e8e0a 1200w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1400&s=10219429a389009348e456a3c46e1383 1400w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1600&s=48f6ce5de74a8cae162681c55a242c01 1600w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-3.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1800&s=b6448f9b2e1de1700266305475f9484c 1800w)
![](https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=600&s=f1b9e903e63384f13a122a8119f76ea4 600w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=800&s=fb0d13bbb751f2d634335fd292acd2bb 800w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1000&s=ec0eae28502ab013d6cc6b6ad5441595 1000w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1200&s=5e652dd8d30ca2cf2ebc39e5de830e67 1200w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1400&s=170872e6a3fecbc89709ef13848708a3 1400w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1600&s=a1e7277dc7d6f8c9a65bb3e0c3396583 1600w, https://vrsgdweb.imgix.net/images/projects/snohetta/snohetta-mockup-2.jpg?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1800&s=04f9f6533e51b45f5889fae00b82f94c 1800w)
Pictures - th' bigges' culprit
Pictures an' videos make up a very large portion o' th' size o' most websites. A website wit' only text would be th' best option, but it be unrealistic fer most companies. An' fer Snøhetta, it be essential t' be able t' document their projects usin' images. It be therefore natural t' start by lookin' at how we could optimize these beyond transformin', compressin' them, an' deliverin' usin' modern file formats such as WebP an' AVIF, which we normally do.
We explored various directions, but it quickly became clear that some o' th' directions were more visually appealin' than others. Reducin' th' number o' colors, ditherin', an' upscalin' images without anti-aliasin' created an expression that brought back memories from th' time when CGA, EGA, an' VGA were th' screen standards, an' Monkey Island were th' best game ever made.
We reminisced an' experimented, an' eventually came up wit' somethin' we liked (16 colors, Floyd-Steinberg ditherin', GIF, an' 2-4 times upscalin'). This gave us a distinct visual expression an' a 60-80% reduction in file size.
![](https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2FGwH2PXx6OGZJcNmmH5ifPcxu7D78pzMBBB1KbQr4Yxs%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=600&s=b031558d13e5431e06b0775c4e47c882 600w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2FGwH2PXx6OGZJcNmmH5ifPcxu7D78pzMBBB1KbQr4Yxs%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=800&s=67d1c3ecbfc95710463524d949a9e123 800w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2FGwH2PXx6OGZJcNmmH5ifPcxu7D78pzMBBB1KbQr4Yxs%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1000&s=7fc90e86a7af4e0fa5ecc5c2eb75c3d0 1000w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2FGwH2PXx6OGZJcNmmH5ifPcxu7D78pzMBBB1KbQr4Yxs%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1200&s=64912fcd736f53a99fc11a173d589296 1200w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2FGwH2PXx6OGZJcNmmH5ifPcxu7D78pzMBBB1KbQr4Yxs%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1400&s=23a72eaa55ae61757bfca3429e51357f 1400w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2FGwH2PXx6OGZJcNmmH5ifPcxu7D78pzMBBB1KbQr4Yxs%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1600&s=e41fd850cafb7a9b258a60592cba201a 1600w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2FGwH2PXx6OGZJcNmmH5ifPcxu7D78pzMBBB1KbQr4Yxs%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1800&s=e882a7b798373e15a5d8675756c30f7b 1800w)
![](https://vrsgdweb.imgix.net/images/projects/snohetta/guybrush-intro.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=600&s=a55a5e3c1bc7e3ab53e45ad7b49386f1 600w, https://vrsgdweb.imgix.net/images/projects/snohetta/guybrush-intro.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=800&s=ea6ee021d8f4f626bc46851a889e35c1 800w, https://vrsgdweb.imgix.net/images/projects/snohetta/guybrush-intro.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1000&s=d33a41273a034399a11a04239c813be9 1000w, https://vrsgdweb.imgix.net/images/projects/snohetta/guybrush-intro.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1200&s=727b09fcb8ff3ca227e54955d7f6ccff 1200w, https://vrsgdweb.imgix.net/images/projects/snohetta/guybrush-intro.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1400&s=04c515af2c2312f4a8927425371d206d 1400w, https://vrsgdweb.imgix.net/images/projects/snohetta/guybrush-intro.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1600&s=047e1ebdd1c91caf32cbdf039865cc65 1600w, https://vrsgdweb.imgix.net/images/projects/snohetta/guybrush-intro.png?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1800&s=f0904b202bfeac9f630694faa985af2e 1800w)
![](https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2F57KqTkda3Uevz02Wgggi5XiiHmMbVZflUblBRgeNIii4%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=600&s=5573b572f973d83de7450d2ccf806600 600w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2F57KqTkda3Uevz02Wgggi5XiiHmMbVZflUblBRgeNIii4%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=800&s=a5cb4d03ea3a98fc101d21945c162f22 800w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2F57KqTkda3Uevz02Wgggi5XiiHmMbVZflUblBRgeNIii4%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1000&s=631f476cedb98569d3ddc47ae9bb9fbc 1000w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2F57KqTkda3Uevz02Wgggi5XiiHmMbVZflUblBRgeNIii4%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1200&s=2f031b0d261a598ea46eb385c7999fe6 1200w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2F57KqTkda3Uevz02Wgggi5XiiHmMbVZflUblBRgeNIii4%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1400&s=0f49fa9cd46d906c30ff8b1329c586a9 1400w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2F57KqTkda3Uevz02Wgggi5XiiHmMbVZflUblBRgeNIii4%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1600&s=915238b06b0564a0920739f8a6699dde 1600w, https://vrsgdproxy.imgix.net/https%3A%2F%2Fimage.mux.com%2F57KqTkda3Uevz02Wgggi5XiiHmMbVZflUblBRgeNIii4%2Fthumbnail.jpg%3Ftime%3D0%26fit_mode%3Dpreserve?auto=compress%2Cformat&cs=srgb&fit=clip&q=80&w=1800&s=e268a0dc3b033a504cc613018a8bd616 1800w)
Optimize, optimize, optimize
With th' images completed, we tackled all th' other things we could optimize.
Javascript be th' main culprit when it comes t' resource usage on th' user's device, so we minimized its usage and divided th' code into smaller pieces that could be loaded on demand. We created a simplified mode where animations and interactivity be minimized, and even less Javascript be loaded.
In addition, we implemented static page caching t' minimize resource usage on th' server, and placed resources behind a CDN so that they be loaded from access points closer t' th' user. Like all websites we manage, th' website be hosted on DigitalOcean's data centers powered by green energy.
Th' result be an unusually lightweight website, which in simplified mode with low-res images be as light as a feather.
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A simpler editor's everyday life
Snøhetta's old website was built on a proprietary content management system where content and design were closely linked. This was perceived as cumbersome and inflexible for the editors at Snøhetta. The result was that few people were involved in publishing content, and the website often felt outdated.
We built the website on Craft CMS, where content and design are independent of each other. We modeled the content structure to be intuitive for the tasks the editors at Snøhetta needed to perform, and created a toolbox with modules that provided great flexibility.
In addition, we integrated Snøhetta's single sign-on solution in Microsoft Azure, both to lower the threshold for using Craft and for increased security and easier access management. We also integrated Snøhetta's media library in OpenAsset, so that the editors can easily find and use images seamlessly in Craft.
After a short video training, Snøhetta scallywags from all over the world quickly started publishing content at a rapid pace.
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Plus a wee extra creativity on top
As if that wasn't enough, th' creative developers at Snøhetta also developed some additional, more experimental modules, which we also integrated into th' solution.
In th' end, we were left wit' an efficient, interestin', flexible, and scalable solution that can grow alongside Snøhetta's increasin' global ambitions.
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